Shaping brand awareness, design, & marketing strategy to promote tourism throughout Clarion County and its destination brand, including popular destinations like Downtown Clarion, Cook Forest State Park, Foxburg, and more.

• Annual visitor's guide, which will have tens of thousands of copies distributed statewide
• Brand management
• Tourist experience service design
• Web design, development, & management
• Quarterly newsletters
• Content writing
• Event photography
• Videography & editing (shorts and interviews)
• Project management of short- and long-term goals
• Stakeholder & external communications
• Social media content planning
• Managing partner agency output

Elevating your business, initiative, or brand identity's digital presence with impactful UX solutions and reinvented branding.

Major projects involve user experience ✦ web design ✦ branding ✦ creative direction ✦ development ✦ motion design ✦ illustration ✦ for local, regional, and global corporations.
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I work 1:1 with clients and partner with agencies to work on small business and regional enterprise projects. As a business owner, I am well-versed with project management, marketing, and business development as well.

UX/UI site redesign and strategy, rebranding with an elevated brand vision, and custom illustration for regional and global brands.
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• Leading client site redesigns and site development
• Creating full style guides for brands looking to refresh their identity
• Logos, branding, illustration, and sticker design for high profile clients, including McDonald's regional franchises for the Shamrock Shake and McRib
• Contributing to team branding strategy for social media and in-store experiences

Strategy and execution to improve the user's experience of the site's expansive language archive, reworking the structure of the content management system and multi-reference tags to create a rabbit hole, Wikipedia-like experience. Explored results via synchronous user testing in order to implement updates based on user feedback.

• Auditing the current website and identifying UX gaps and opportunities for calls-to-action
• Coordinating an updated content management system optimized for interconnectivity between templated pages
• Redesigning the homepage to better advertise their language fellows and encouraging organic user contribution to the site’s database
• Preparing synchronous user testing flows

I worked 1:1 with this client to take their ideas and turn them into a fully designed prototype. A major focus was on gamification strategy and how to encourage users to organically post, as well as tapping into existing plant-based foodie communities.

• Founding Product Designer for a plant-based discovery web app
• Leading strategy and workshop sessions
• Rebranding the product with a logo and design system
• Leading design thinking and crafting the product over a series of monthly sprints

Spearheading a site project with positive regional impact through exploratory research, design sprint phases over a series of months, realigning the brand story into actionable and pleasing UX and UI, frontend implementation, and strategic content management for an extensive, public database.

• Analyzed the strengths and weaknesses of competitors
• Worked on iterations of a sitemap with the team
• Designed low and high fidelities
• Developed the website using Wordpress Elementor
• Ensured responsiveness was present on all breakpoints with grids
• Designed the structure of the CMS
• Built conditional logic
• Cleaned up, consolidated, and cross-referenced property content between sites with a few rounds of QA

• Prototyped high fidelity sites
• Motion design for iconography used site-wide
• Incorporating updated branding in the design process
• Setting up and facilitating the handoff to developers

I wore many hats, taking initiative with client site maintenance, brand development with the VP of UX/UI Design, hosting interns, designing in-house brand collateral, and expanding the business through proposing user research as a new business vertical.

• Webflow development on various enterprise-level client sites
• Led brand strategy workshop sessions
• Developed a brand identity, design system, a site, and conducted  competitive analyses for a SaaS headless e-commerce product
• Designed print collateral for sales and marketing
• Led a workshop on information architecture for the local CASTUS  Fellowship for Minority Business Owners
• Hosted two UX design interns with a curriculum of my design
• Spearheaded documentation to introduce user research as a service

• Began the company's design system
• Co-mentored design interns on UX and research principles
• Webflow web development with client sites
• Received advanced mentorship and training to become a Webflow developer

• Wrote chatbot conversation flows and prompts to increase and promote higher-ed student retention through proactive and reactive interactions via text message
• Researched each university’s site and culture to adapt conversations into relatable, context-based, neutral statements of assistance, while remaining concise and unassuming

• Completed and strategized multiple scrum sprints
• Utilized software like Jira, Abstract, Confluence, Sketch, and Invision
• Worked on a team of 6 to design Green Pixel Studios' website
• Advocated for accessibility standards
• Co-led stakeholder checkpoint meetings and communication
• Participated in user research analysis
• Managed a study over UserZoom for Citizens DOTCOM stakeholders
• Conducted a competitive analysis
• Wrote a research summary
• Received 1:1 mentorship
• Attended UXR office hours and a speaker series

• Worked on a team to redesign the website
• Added UX and UI modifications to the app before its release
• Contributed to the brand identity
• Worked closely with the CEO

• Conducted UX audits
• Created analytic presentation reports for potential clients to suggest UX/UI modifications
• Received certifications for Google Analytics and Data Studio

• Designed posters, signs, banners, and other print content for Chatham University
• Received 1:1 mentorship from the director

• Worked with the team during ideation sessions to establish a vibrant branding identity
• Created both digital and physical content such as social posts, candle labels, and a logo
• Storyboarded and planned a Facebook video ad that received 14,000+ views within days
• Conducted future strategy for a website and product photography

• Designed an itinerary web app, Go!
• Conducted an initial user survey
• Developed personas
• Iterated on information architecture and the sitemap
• Designed logos and iconography
• Completed multiple iterations of my designs
• Created a marketing campaign designed various logos, and icons
• Participated in constructive critiques
• Conducted a UX audit and created a data analysis report for a real estate client

• Ideated and brainstormed with the team
• Graphic design for events and newsletters
• Photography for a client’s Instagram page writing articles
• Edited RAW photos
• Recorded vlogs
• Developed standards of procedures
• Edited final copies
• Volunteered at the Going Deep Summit 2.0

Focus on the visual arts, including watercolor, illustration, and acrylic painting

• Botanical Drawing
• Patrick Daughtery's Painting Studio
• Drawing & Painting

• Additional focus in French
• Minor Bird Literary Magazine executive prose editor

• Beginner's Intensive Polish
• A year's worth of language content in 6 weeks
• SLI-wide seminar attendance
• Cultural activity participation

• Pulse Literary Magazine member and editor-in-chief
•"The Buildings We See"  – Girl Scout Gold Award
• Girls' JV Golf Team