LiNGUA UX & Rebrand
Duration
Oct '20 - Nov '20
Category
UX
Branding
Contributors
Myself
SUMMARY
Language for one, all, each, and every – captured throughout daily routine and habits.
MY ROLE
Identify, research, and design an app version of a flexible conjugation website, schoLINGUA.
THE CLIENT
schoLINGUA
THE PROBLEM
As a language learner myself, my discovery of SchoLINGUA was lifechanging. The system has the right idea to allow usre customization for creating conjugation quizzes, but the aesthetic and experience wa slacking, which led me to re-design and overhaul it into an app format.
THE SOLUTION
Identifying current features, I began listing the site's criteria that could use refreshers for its form and function.
THE PROCESS

Discovery

Among identifying current features and user experience pain points, I created a survey with fourteen questions, of which I received seven responses. Questions focused in on prior quiz making and study experiences with pre-existing platforms as well as language study, learning styles, and what processes have slowed down or improved learning a new language.

Research I: Survey Analysis

Competitor Feature Analysis

Upon looking at five other quiz-taking, language learning platforms, I compiled a list of their best features. Whether you're redesigning or creating an entirely new product, reinventing the wheel isn't always necessary. Identifying quality pre-existing user experiences is one of the first few steps in overhauling the UX of a product and making it much stronger, more useable, and personable.

Persona I: The Language Student

Persona II: The Educator

Persona III: The Restaurant Manager

User Journey Map

This map focuses on persona #3, Winnie Kwiatczyny, who is the perfect model. Imagining how the app can integrate itself into her day is an exciting challenge. Being a full-time manager with too little time standing in the way of routinely studying, I identified ways to incorporate schoLINGUA.

Information Architecture

Creating a sitemap in Miro, I organized the main tabs, their following pages/features, and then their subsequent pages/features. While quite specific, the information architecture for the redesigns did not venture into too minute of details, like icons, buttons, or other clickable UI elements. In the wireframing process, I began messing with the visual layout of each page. Keeping it undetermined during the sitemapping process allowed for flexibility in redoing my prototypes until the ideal design had been settled.

Style Guide

I wanted my color scheme and iconography to be simple, yet effective, with the user. My intention was to keep users feeling calm, even if a looming exam awaited or not much studying had been done recently. While the style guide is a constant work-in-progress as the designs are created, the current scheme provided a solid foundation for what was to follow.

Low Fidelities

To further flesh out my visuals for the user's experience, I created low fidelity screens ranging from my "at a glance" tab to the other various tabs, including "daily" and "quizzes" alongside the subpages for creating and viewing a group. This provided a good sense of the set-up of the screens, which are further developed in the hi-fis.

Sitemap Revisited

After some time, I revisited my sitemap and devised a new one to better fit the user flow I was allotted the time to design.

High Fidelities

MOVING FORWARD

With more time, I'd love to commit further research to specific linguistic methods that contribute to positive language learning routines, which I begun since the dawn of this project with The Art of Inventing Language and Becoming Fluent: How Cognitive Science Can Help Adults Learn a Foreign Language.

THE PROTOTYPE
Duration
Oct '20 - Nov '20
Category
UX
Branding
Contributors
Myself