Work

Responsival Branding

Duration

Jul '22 - Nov '22

Category

Branding

Contributors

Myself

SUMMARY

Responsival needed content. Flashy but not distracting; exciting and charming; distinct yet familiar. I created a variety of content, from PDFs to presentations.

MY ROLE

Design collateral to inform and inspire Responsival's future brand redesign

THE CLIENT

Responsival, a design and development agency for enterprise companies.

THE PROBLEM

Capturing the attention of prospective clients with a visually efficient and brand-aligned approach through updated PDFs. However, the brand redesign had still not begun, so I had to determine what elements to use from our existing style guide in an updated, refreshing aesthetic that didn’t derive from the existing brand.

THE SOLUTION

I chose an energetic color from our palette that was not distracting, while gathering attention through visual design principles, like hierarchy, balance, and rhythm.

THE PROCESS

I met with the marketing director, content writer, and CEO on a weekly basis to discuss progress and cross-evaluate team tasks, as well as worked closely with the VP of Design and copywriters to adjust the work as needed.

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MOVING FORWARD

With more time, I would establish a refreshed, print-specific style guide that could be assessed later on when the company’s rebrand began.

THE PROTOTYPE

Duration

Jul '22 - Nov '22