Work

Unify Branding

Duration

Jun '20 - Dec '20

Category

Branding

Contributors

Myself

SUMMARY

Numerous different materials were designed for Unify; I defined their brand style by creating a style guide that was characterized by soft edges and bright pastels.

MY ROLE

I created collateral throughout the year that established Unify's brand identity, from print to digital materials.

THE CLIENT

A Pittsburgh-area candle company.

THE PROBLEM

The new, Pittsburgh-local company needed a face to its name that future customers would associate with the company’s fragrance-focused lifestyle mission.

THE SOLUTION

I focused on creating colorful, vector-based graphics that would feel less like advertisements and more along the lines of visuals that match an internal purpose.

THE PROCESS

On an ad-hoc basis, I created materials as required by Unify and met with the co-founders weekly to discuss goals, ideas, and posts.

MOVING FORWARD

I would analyze user engagement over a six month period to evaluate interest and relatability, click-through rates, and return-on-investment.

THE PROTOTYPE

Duration

Jun '20 - Dec '20