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I filled out a creative brief with the client to identify goals, completed a competitive analysis, then created a mind map, mood board, and style guide for both the website and their social media.
I completed a short, 15 minute survey to gauge interest and perspectives on in-class exercise, virtual training, personal training, and meditation.
After completing a site map and defining the site's information architecture, I completed numerous phases of low fidelity screens that I iterated upon until satisfaction, which involved various conversations with my boss and the client.
Throughout the hi-fi process, I was focused on whether the client should use a third-party booking client, how the offerings should be presented on the services page, initiating new customer relationships, and maintaining current ones. The titles of and content on each page altered through each iteration, from having an upcoming, virtual, events, contact, and register pages to triumphs, virtual, contact, register. An emphasis of testimonials, general questions, and pushing registration coupled with a calendar streamlined the process to push users from viewers to doers.
I would love to conduct further user research on how people would interact with the site and study the flow of booking a training session. I would also love to digitize the logo and work with the client on developing it over time.
